It’s amazing to me how I’ve lived in the Bay Area for nearly 8 years (in July!) but still have not yet seen all the parts of San Francisco. Billy Goat Hill Park has been on my list of places to visit ever since I found out about the famous rope swing.
On one day my dad had off from work, we all took a trip to the park.
The stairs leading down to the vista point.
It was a really clear day and you could see the city for miles.
A swing with a view.
I’m floating through the sky!
JK. The ground was like three feet beneath me. But still! It was a really high swing.
Of course I had to throw a cliché heart up in the air for the city I love.
San Francisco friends (or those who have visited), have you ever been to Billy Goat Hill Park? If not, I definitely recommend it. There’s not much to do there, but if you’re looking for a great KodakInstagram moment, you’ve found the right place.
I’d like to introduce you to the newest venture of my dear friend, Katrina: The Daykeeper. Okay so it’s not completely new–I actually wrote about the datebook’s 2014 inception (which was a HUGE success) here. BUT I feel like this year was an even BIGGER success for The Daykeeper (complete with a beautiful launch party) because it sold out before I even had time to write this blog post! I promise I’ll be more timely in writing about the Daykeeper 2016 (2016 whaattt??!!) edition so you guys can get your hands on a copy of THAT loveliness before it’s all sold out.
The beautiful manifesto was hand lettered by Abbey Sy.
The Daykeeper comes with postcards you can send to your loved ones while you are away on your adventures. It also comes with a small pocket for storing little paper souvenirs you collect from your trips.
Katrina made an incredible video to accompany the Daykeeper. I highly suggest you watch it. You may find a few clips of yours truly here and there;)
2015: Amazing things will happen. ♥
Do you keep a planner too?
Photos 1, 4, 5, 7 & 8 are by Katrina, the rest are by me.
One of my favorite parts of a new year is getting a new calendar. Nothing beats a completely blank calendar waiting to be filled up with memos and events. Sticky9 sent me over their newest product: the Magnet Calendar to take for a spin this new year. It comes with 12 calendar magnets (January – December 2015), 6 photo magnets (photos from your Instagram feed) and 1 magnetic display box. The magnets are perforated, so you can mix and match any month with any photograph. (I just chose to keep the magnets in strips for myself!) Although you can’t write on this calendar, it’s a cute little desk accessory that can double as a storage container.
If cute calendars are your thing, well, you’re in luck! Sticky9 is also offering three 2015 Magnet Calendars to three Drifter & the Gypsy readers!
– Leave a comment on this post (1st entry!)
– Follow Sticky9 on Twitter, Facebook and/or Instagram & leave a separate comment in this blog post for each social media site, saying which you followed (up to 3 bonus entries)
– Follow Drifter & the Gypsy on Twitter, Facebook and/or Instagram & leave a separate comment in this blog post for each social media site, saying which you followed (up to 3 bonus entries)
– Share this giveaway on Instagram (tag @drifterandgypsy and/or @sticky9) and leave a separate comment in this blog post saying you shared the giveaway on Instagram
Please note: For bonus entries, simply leave an extra comment stating which platform you are following. For instance, if you followed Drifter & the Gypsy on Twitter, Facebook and Instagram, AND followed Sticky9 on Facebook, Twitter and Instagram, you would get 6 bonus entries in addition to your first general entry, making it a grand total of 7 entries.
**Open to all readers, international included, so anyone can enter!**
A winner will be drawn via random.org Tuesday, January 13th, 10 am PDT.
UPDATE: Winners are: #10: Carolina, #22: Nikki and #16: Kathleen. Congrats girls! I will be in contact with you shortly.
Hi guys and welcome to 2015 on the grand ol’ blog. (Spoiler alert: It pretty much looks the same.) Time goes by so fast. Too fast, but we all know that by now. I’ve actually stopped counting time in terms of years. I don’t measure success or goals or resolutions by the year. I believe if you want to change something, do something, accomplish something, you can resolve do it ANYTIME of the year (although the start of a new year is a good time for reflections, fresh beginnings and a clean slate).
Since I believe life changes can be made at anytime, I don’t always plan out formal resolutions and goals for myself with the start of each new year. BUT this year I felt in the goal-making kind of mood, so I made myself some goals for 2015.
1. Read more. I used to be a voracious reader, but I sadly did not read one book in 2014. Sure, I had intentions of reading–I have a list of books I want to read that goes about a mile long. But life. Need I say more? For 2015, I was originally going to try to read a book a month, but I have a lot on my plate right now and a book a month is really ambitious for me. So I’m just going to try to read more. I’m reading The Book Thief right now and I’m thinking of reading The Goldfinch after that. I’ll do a more in-depth blog post about reading/my favorite books/books I want to read/etc. soon.
2. Do more fashion photography. I know I’ve said this already, but I’ve gotten away from photographing fashion, which makes me really sad. I’m planning a photo shoot in the spring and I really hope it comes to fruition. Because trust me, this is gonna be a good one. (I’ve had this particular shoot idea stuck in my head for at least 2 years!)
3. Make a year in review video. I’ve seen lots of year in review videos and I want to make my own. I bring my camera with me most places I go, so it won’t be too far of a stretch for me to film some video clips of my travels and adventures throughout the year and then piece it all together at the end of 2015.
4. Watch more foreign and old films. I used to be really into foreign and old films during high school. (I was that nerd who discussed French films with my high school French teacher after class.) I don’t actually watch TV much anymore (now I’m a professional procrastinator on Instagram), BUT I recently watched a foreign film and was reminded of how much passion I have for cinema. Foreign and old films are full of so much meaning and inspire me to no end–not that new movies are no good, they’re just different–I’m excited to reintroduce them into my life.
5. Be gentle on myself. I don’t need to do everything and I don’t need to be the best at everything. (Repeat as many times as needed.)
6. Live more. This is a big one for me. I tend to so easily get caught up in a self-sabotaging spiral of overthinking, over worrying and just stressing out in general–a classic Type A Personality. When I take a step back and look at the big picture, I realize I’m freaking out over something so incredibly insignificant why am I wasting my brain cells? Even when I’m not working, my mind is constantly on. I need to learn to turn off and just do something for the fun of it. Who’s with me here?
Tell me, do you make New Years resolutions and goals? If so, do share!
I’m trying to resist the urge to say something super cliché, like 2014 was a whirlwind of a year, but seriously, it was. Maybe even a double whirlwind (okay that makes no sense, but you get my point). In 2014, I added the DIY Build and DIY Beauty columns to the blog. I also started collaborating with Giovanna Garcia to develop and photograph original recipes AND Danika Lamb to create and photograph original hairstyles for Drifter & the Gypsy. Phew!
It’s crazy to think this little corner of the Internet I started in 2008 is becoming a full-time job. MY full-time job. I put my heart and soul into D&tG in 2014. At times, my plate is so full that my mind is spinning and I can’t think straight and it feels like I’m repeatedly banging my head up against a wall. Sometimes I wonder what it feels like to have a regular “9-5″ when I have a “When I open my eyes to when I close my eyes,” (and even then sometimes I get random blog post ideas in the middle of the night) but deep down inside, I have this deep deep-seated passion for what I do and I am so grateful to have found my calling.
Last month, I created the Drifter & the Gypsy Reader Survey to gauge where your interests lay to get a sense of what I could do to make reading this blog more enjoyable. Your responses were very much aligned with what I believe, which was a relief to know that we are on the same page! Be on the lookout for more lifestyle/around the house/around town/shots of my day posts as well as outfit posts AND every once and a special while, my own fashion photography. (I took a little hiatus from fashion photography when school took priority, but I really missed it and I’m going to make some photo shoots happen this year)! I have some fun things already lined up for 2015. (One of them is a VERY exciting new venture that I can hopefully talk about more in a few months. Let’s just say I bought the domain for it a few days ago and that’s all I can disclose. I love teasing you, I really do! *wink*)
Here are my favorite posts of 2014. I’m looking forward to making more magic in 2015.
Earlier this week, I outlined a few of my tips for choosing a dynamic name for your business. I couldn’t fit all my tips in one post, so I’m back here today with Part II (as well as a personal story about my own blog name).
6. Consider the letterforms.
This tip comes from more of a graphic design standpoint, but consider the letterforms that make up your name. Can they easily be turned into a logo? The Fedex and Amazon.com logos are great examples of logos that have clever hidden meanings. (More logo inspiration here.)
7. Don’t overthink it.
I don’t think I can emphasize this enough. I am a professional over-thinker who sweats the small stuff. That’s just my nature and I think that a lot of creative entrepreneurs are wired the same way as I am. Last quarter at SCAD, I had a project for my Graphic Design class where I had to name and brand a mock business. When my professor read my brand brief, his first reaction was I got WAY too conceptual in my choice of name and it was bound to sail right over people’s oblivious heads. All the hours, days, WEEKS I spent agonizing over a name for a company that wasn’t even REAL was all for naught. Sure, a name is important. But by the end of the day, you CAN make most names work for your business with successful branding. There are a lot of companies whose names don’t make sense but we’re so used to them that we don’t question the logic of the name. For example, have you ever stopped and wondered what hulu means? What about zynga?
8. Choose a name that stands the test of time.
Don’t use a name/word that’s trendy or ‘in’ at the moment. Ask yourself if the word will be just as popular 5-10 years down the road. For example, the word ‘hustle’ is popular right now. But what happens if in 10 years ‘hustle’ is equivalent to groovy? When in doubt, go with something that’s timeless.
And now for my story: People often ask me where I get ‘Drifter & the Gypsy’ from. I started this blog in 2008, when I was 14 and had just started high school. As with most teenagers of that age, I felt a bit lost and unsure of where true passion lay. I felt like a drifter. I wanted another word that would make an alliteration. That led me to come up with ‘gypsy.’ bada bing bada boom. Originally my blog was The Drifter and the Gypsy, but I felt like the first ‘The’ made the name too long, so two years ago (when I switched blogging platforms), I simplified the name to Drifter & the Gypsy. If I had to start alllll over, I’d probably pick a shorter name, but I was only 14 when I named my blog and I didn’t know I’d still be blogging all these years later. I’ve gone through much self-hate over the name Drifter & the Gypsy. (Yes that’s right: For a while I didn’t even like my OWN blog name). But over the past few months, people have told me how much they love the name Drifter & the Gypsy, which really surprised me (in a good way, of course). Case in point? I am my own worst critic. We are all are own worst critics. So let’s not be too hard on ourselves, m’kay?
Just remember, you can’t name yourself, but you CAN name your business. So make it a good one (to avoid having to rename your business!), but don’t stress out about it toooo much. There are very successful companies that break some of these rules, so don’t think you have to follow everything to a T. Just pick a name and let good branding do the rest.
If you have a blog/personal business, did you have a lot of trouble coming up with a name? Or perhaps you have a funny story of how your name came about? I shared my story, now it’s time for you to share yours!
Did you miss the first part of this series? Click here to read Part I.
What’s the first thing you do when you meet someone? Ask their name. A name is one of the most important things about you. Oddly enough, it is very rare for a person to name himself/herself. In most cases, your parents or a close relative picks out your name (so let’s just hope they had good taste when picking names).
However, there ARE some things in life YOU get to name: pets, cars (if you’re the car-naming type of person) and your business. As a creative entrepreneur, your business is an extension of your being, so it’s important to pick a name that resonates with you and your audience.
Here are my tips for picking out a business name (Part I):
1. Choose something that is unique to you.
This goes without saying, but choose something that isn’t generic and will generate a million Google search results. An excellent example is my friend Jen of Honey Kennedy. ‘Honey Kennedy’ was her grandmother’s nickname when she was growing up in New York. Jen’s grandmother’s style inspired her, so naming her blog Honey Kennedy has special meaning to her, while still remaining catchy.
2. Choose something that is easy for people to remember.
As much as you want to choose a name that is unique, you don’t want to make it so abstract and obscure people are going to ask you how to spell it. If your business is a person’s name, use the generic spelling of the person (i.e. Olivia instead of Alivia), unless the business is your own name; then I would advise you to use the true spelling of your name, even if it isn’t generic.
3. Make it short and sweet.
This goes in line with tip #2. Avoid making your name overly long and complex. People have very short attention spans and if your business name is more than 3-4 words, people won’t remember any more than the first part. The caveat is you don’t want to make your name so short it’s not unique or memorable.
4. Choose something that is easy to pronounce.
There is nothing more embarrassing to a customer than if they have to ask you how to pronounce the name of your business (i.e. if it’s in another language). Sometimes they won’t ask, which is worse because they’ll never find out. If your name is too hard to pronounce, people will avoid talking about your business–unless they are so absolutely in love with your product or service they need to sing praises to the hills–just for the reason they don’t want to pronounce the name wrong. And then you’ll have missed out on a perfect opportunity for free advertising via word of mouth. People love names that roll off the tongue easily. Rhymes are fun. So are alliterations.
5. Choose a name that sounds like your business.
When you name your business, you want that name to describe what you’re offering. At the same time, you don’t want to it to be so obvious that the name entirely gives it away (i.e. ‘Sarah’s Cupcakes’). Instead, you want to suggest what your business does through the words you choose. How does your name make people feel? Is it true to what you sell or what service you provide? For example, ‘All That Glitters’ might sound fitting for the name of a party business, but it wouldn’t sound fitting for the name of a personal chef (unless the personal chef caters for parties or something).
I learned these tips through years of observation, so I hope this gives you insight on choosing a good name for your business. Are you starting up your own blog or business? Do you know someone who is? Feel free to use these tips for yourself or share these tips with them!
Stay tuned for Part II (as well as a story about my OWN blog name) coming at ya on Thursday.