November’s Career Day speaker is Katie Evans. Katie is a Brooklyn-based artist working in web, print, products, visual, and social media. In case you missed her introduction last week, read more about her info here.
Hi Drifter & the Gypsy readers. Here are the responses. Thanks for including me! - Katie
How has being a multifaceted artist benefited you?
I never planned on wearing a variety of hats but I’m so glad it happened. Since I work in so many channels (print, visual, digital, and social) I’m able to think and work 360 which makes me a more valuable asset on a team. Eventually I would like to just concentrate on perfecting one area but for now I’m still learning a lot so I’m keeping all doors open.
How do you enjoy working for big companies like Gap and Kate Spade? Do you feel like your identity still shines through when you design for companies other than your own?
I’ve worked for big and small teams but so far the smaller ones have been the most rewarding. Our team at Kate Spade was really small so I was able to work on a wide range of projects which helped me become multifaceted. I learned pretty quickly what path I wanted to take and which ones I wasn’t feeling. Gap is gigantic. I’m still trying to wrap my head around how big we are. The bonus of being big is that your teams are bigger so you can accomplish more faster and sometimes at a bigger scale. I think that’s pretty cool. They both have their positives and negatives.
I don’t feel like my identity shines through in my corporate work but that’s okay. It’s not about me, it’s about the brand. That’s another reason why I started freelancing so that I could produce work the way I wanted to and develop my own style.